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Research Methodology

Laing + Simmons Investment Division


We provide guidance and research to find the best property for your Tailored Investment Strategy. Laing + Simmons Investments connects Property Investors with properties that can provide above the average for rental returns and cashflow of the current Australian property market. 


The Laing + Simmons Property 3M’s

1.) MACRO : Regional Analysis (Australia)

Potential – future economic growth and activity

Market Conditions – property cycle position, market sentiment, and sales activity

Risk – economic diversity, population size

Private and Government capital expenditure

Jobs- Real Employment Growth

Real population growth


2.) MESO: Location Analysis (States, Suburbs and Towns)




Vacancy rates

Historical growth rate

Sales activity


3.) MICRO: Project Analysis (Property types, Projects and Specific Properties).

Proximity to amenities – schools, shops, transport, employment, infrastructure

Value – valuations, market comparisons

Build – appropriate design, features and finishes, builder / developer reputation

Developer / builder with proven track record

Cash flow – gross rental yield

Laing+Simmons Beyond the Expected
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